01 — Project details
As part of a large creative team at our in-house agency, we worked with corporate communications to reorganize and rewrite the About Us section of the TD Bank website. Challenges included working with multiple teams, configuring the section, and making the content evergreen.
02 — Creative process
While I supported several aspects of the project, my main copy responsibility was for the Funding Opportunities pages. I worked with the charitable arm of the bank, as well as legal and compliance, to make sure I met regulatory requirements. In addition, the copy needed to be in brand voice and work with the other pages in the section.
Snapshot of Funding Opportunities landing page.