Our goal was to create a campaign that explained how an SBA 504 loan works, dispelled myths and prompted users to contact us for more information.
02 — Creative process
Working with the line of business, I gathered information on how the loan works, in general, and our specific processes. I drafted a case study and then verified the details with my partners. Next, I worked with the designer on the layout--adjusting the copy as needed and providing insights into how the story should flow. Once the landing page was finalized, I developed emails to drive users to the landing page.
The infographic takes users through the process of acquiring the SBA 504 loan and dispels common myths.
