01 — Project details
Hired as a freelance copywriter to assist the marketing team, I was asked to create a web page, emails, and social posts to promote Illustrative Mathematics' new K-5 math curriculum.
02 — Creative process
We divided the project into five stages to ensure a consistent and effective message.
Research: Met with product developers and read reports from subject matter experts.
Value propositions: Honed the value propositions so they aligned with the company's mission and other marketing copy.
Web page: Wrote the product landing page, creating multiple conversion points for customers depending on their role in the school/district.
Emails: Created email campaigns to announce the launch as well as webinars exploring the benefits of the program.
Social: Developed social posts to promote the product and the webinars.
