01 — A little background info

I'm an experienced copywriter with degrees in communications (B.S.) and creative writing (MFA) as well as a minor in archaeology.

In addition, two tenures as a librarian—in graduate school and a law firm—honed my research and tech literacy skills.

02 — My approach to writing

Communication is all about storytelling, whether it’s a website, brochure, article, or social post. I focus on understanding the audience's needs, making complex topics relatable, and understanding how different media can be used to inspire action.

03 — About my process

With every new project, I have one key question: What problem does the audience have, and how can we solve it? In other words, what will our product, initiative, or program do to help make a person's life better?

Then, I brainstorm ideas on how to best present that solution. This includes working with the marketing team, stakeholders, and, of course, the creative team.

Throughout the writing and revision process, I collaborate with the designers and developers so we're presenting a piece that makes the best use of the medium to meet our goal.

04 — Experience

In the beginning, I worked at a consulting firm, crafting newsletter articles, writing survey reports, and immersing myself in web usability. When I became the main copywriter/editorial director/communications manager for an education non-profit, I would be called on to write an email one day and a letter to the President the next. There, I also learned how to organize events, work with a Board and committees, and develop presentations.

For the past several years, I've been a copywriter, working on web pages, email campaigns, and more. Some of my favorite projects involved working on websites and improving the user experience, but in my recent position I've also focused on user testing.